Samantha Joy, Identity Coach and Founder of The Less Effect Method, is taking the personal development world by storm. She is the #1 bestselling author of “The Less Effect: Design Your Life for Happiness and Purpose.” Her coaching approach supports CEO’s and Founders in shifting their identity to their most authentic self by clearing out aspects of their life rooted in an old story. The result is enhanced mental clarity, an improved sense of self, and the ability to design an environment that attracts abundance and fulfillment.